Refresh your printed materials with advice from our team

While online marketing may play a big part in your promotional strategy, printed materials still have an essential role to play. With the ever-progressing world of digital, online marketing can often take priority over traditional offline strategies such as direct mail or printed marketing materials. However, refocusing and looking at the whole marketing mix afresh can provide your brand with multiple channels through which to generate leads and business.

Why printed materials still matter for your marketing

According to the Advertising Association/WARC Expenditure Report published earlier this year, direct mail and spend accounted for 1,739 million pounds, 8% of 2016’s total UK advertising expenditure, making direct mail the third largest marketing channel in the UK after online and TV.

These figures show that printed marketing is still a highly regarded tactic that can be taken advantage of fully with the right help. Creating impactful promotional and marketing tools such as brochures, leaflets and stationery puts your brand message straight into your customer’s hands. Plus, they’ll have something tangible to reference when considering your company over another.

Printed materials aren’t just a great way to raise brand awareness; they also allow you to go into further detail and tell your story in-depth. As consumers are inundated with emails and social adverts, printed materials help individuals to disconnect for a few minutes to really learn more about your brand. They also boost targeted marketing to specific audiences, and this works exceptionally well, for example, by giving out leaflets or brochures at a trade show.

So why should you refresh your printed marketing materials?

Keeping printed marketing materials looking new and updated is an important task to ensure you’re presenting your company consistently across all channels, both online and offline. There are several reasons to give your print strategy a refresh including:

Rebranding – If your company is rebranding, it’s essential to have printed marketing materials that match your new company colours and logo.

Outdated information – Have you moved address or need to include more details on your printed materials? It’s a great time to design some new supplies for your business.

New products and services – Have you introduced something new to your customers? Printed brochures and direct mail are perfect for letting them know about your offering.

It’s a good idea to evaluate your printed marketing materials regularly to ensure they meet your needs. If they don’t, it’s super easy to refresh your supplies, no matter the order size or type.

KMS has a team of in-house experts throughout the whole process

If it’s been a while since you last ordered new printed marketing materials, you might not know where to start or who to trust. Our team of in-house designers can help by guiding you through the entire process from initial design to advice on the best paper type and thickness to print your materials on.

Our process has many benefits for your business including:

• Assistance in the design process to maximise your brand message and impact
• Clear communication from brief to finished product to ensure the process runs smoothly
• Expert guidance on colours, materials and print methods to get the best outcome
• Time and associated cost savings – as all graphic design and printing is done in-house you deal with just one person throughout the project

It’s often a misconception that printed materials have a long lead-time. Yet here at KMS Litho our team, both designers and printers, collaborate quickly and accurately to speed up the process and save you time and money.

Whether you’re rebranding or just need a refresh of existing printed materials, get a quick quote from our team by completing our simple form here.